Category Archives: Product Design

Protected: Part 4 3D CAD Rendering

This content is password protected. To view it please enter your password below:

Advertisements

Reflection

Reflection

Overall, it was an enjoyable time writing these chosen topics for the blogs. These blogs are related to the material culture studies and the issues related to the wider world we live in.

From doing these blogs, it helped me learn many aspects that were related to product design such as different subcultures, sustainability, ethics, the different brands and the market. It has help me gained knowledge of different problems that can be solved my using semiotics to interpret the meaning of the product.

Design is global as we see design every day, whether it is on TV or in shopping centres. Products are commercialised in a way to gain the viewers’ attention to buy the product. By caring for the environment, management of waste and making the products more sustainable. It influences people’s decisions on how sustainable the product is and the environment impact.

Global marketing can affect the masculinity and femininity of the audiences. Design and marketing have impacted on different target audiences because of how the cars are advertised. Perception plays a vital role on the target audience which influences on buying cars that fits the user needs.

Brands play a key role in advertising. It communicates to audience to buy their products globally. Brands are easily recognisable in products. By creating visuals, it helps to communicate the company’s concept to the audience by advertising the products global. Brands are easily recognisable in products. Brands influences people to make choices. Visual and mechanical elements such as form, aesthetics and function tells us more about the product.

Niche marketing is when company’s or businesses target a specific part of the market. They are only focusing on a minority as they are not globalising their products which may not suit the rest of the market. Niche marketing can provide certain exclusivity to certain target market as the products can be sold as a high price.

These blogs helped to make the style of writing professional as many viewers would be seeing these blogs. By writing blogs, it helps to state the issues and possible solutions. From writing blogs, it helped with analysing what is out there and critical thinking. It helped to make me a better thinker and a better writer by presenting work to the world that everyone can see online. If I carried on writing blogs, it will be topics and issues related to design. Overall, this has been a good experience as it has widen my thoughts about design.

Brand roles and the global market

Brands play a key role in advertising. It communicates to audience to buy their products globally. Brands are easily recognisable in products. You don’t need to know who made the product! Brands influences people to make choices. Visual and mechanical elements such as form, aesthetics and function tells us more about the product.

Advertising and marketing products can improve the company’s image; [”We are all bombarded by brands that demand our consideration on a daily basis. The subtle and not-so subtle tactics of persuasion employed in advertising and marketing inundate our space, forcing us to make choices based on our lifestyles “], DANKER, S.H (2014). This suggests that logos have a deeper meaning to the brand as there are different interpretations. Advertising can boost sales by promoting their concept to the wider audience.

A quote from Marketing Minds defines [”A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles that together, form a perceived image for a business or product”], MARKETING MINDS (2014) (fig 1).

brand-identity-logo-explained1

Figure 1: Brand, Identity and Logo Definitions

Apple is a major brand and global company. It has a distinctive logo that can be recognised without knowing what the product is for. Marketing Minds quotes that, [”Apple has a branding strategy that focuses on the emotions. The Apple brand personality is also about simplicity and the removal of complexity from people’s lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers”], MARKETING MINDS (2014). This suggests that Apple’s products are to focus on innovative designs with a good user interface that can be branded to fit the people’s personality and individuality.

gold_iphone6_1

Figure 2: Apple’s IPhone 6, IMORE (2014)

The colours of the Apple products are usually space grey, white, silver and gold. The colours signifies individuality and originality. The colour white signifies purity and innocence. The colour gold signifies luxury and expensive. Apple products are normally symmetrical. This signified that all products from Apple are the same (fig 2).

From these points, we can conclude that design is global. By creating visuals, it helps to communicate the company’s concept to the audience by advertising the products global.

Image Reference

JUST CREATIVE (2010) Branding, Identity & Logo Design Explained. [Online Image] Available from: http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ [Accessed 01/12/14]

IMORE (2014) IPhone 6 in pictures. [Online Image] Available from: http://www.imore.com/iphone-6-pictures [Accessed 01/12/14]

Bibliography

DANKER, S.H (2014) Art Education. BRAND: Identity, Image, and Relationships. [Online journal] (67, 1), pp. 41-51. Available from: http://search.proquest.com/artshumanities/docview/1554577028/2B9B2CA0A1914FB8PQ/1?accountid=10472 [Accessed 01/12/14]

MARKETING MINDS (2014) Apple’s Branding Strategy. [Online Case study] Available from: http://www.marketingminds.com.au/apple_branding_strategy.html [Accessed 01/12/14]

 

 

 

 

 

How design and marketing of cars impact the types of genders

Design and marketing have impacted on different target audiences because of how the cars are advertised. Perception plays a vital role on the target audience which influences on buying cars that fits the user needs. There are features such as aesthetics, function and social. Most car advertising is aimed at a certain target audience to make them buy their brand.

Cars are viewed as more masculine because of their muscular design and performance. Cars in today’s society are built for speed, performance and durability because of the wide range of modern technology available. By using modern technology, designers can design cars to appeal to the user. Most modern cars such as the La Ferrari (Fig 1), Lamborghini and Ford Mustang appeal to a masculine audience because they are classed as a super car; assuming everyone wants to own one. Aesthetics, branding and performance has a vital role to modern cars because of their slim design to show the market that their car is lightweight, fast and functional. This shows cars are viewed as more masculine then feminine.

ferrari-laferrari-updated-inline2-photo-515650-s-original

Figure 1: La Ferrari 2014

From a journal article quotes, [“When people see a car with the Ferrari symbol on it, for example, they may think immediately of the prestigious status that they would gain by owning and driving such an expensive car. This evokes a kind of reaction that involves a yearning to be socially affiliated with the product, and a desire to select the product because of its social status rather than its form or function”], XUE, L. and YEN, C.C. (2007).

However, some cars such as the Honda Fit she’s (Fig 2) and Dodge LaFemme are branded to a niche market to get more customers buying their cars. For example the [“Honda Fit She’s the world’s only car aimed exclusively at women”], YAHOO (2012) . This was to change the perception of viewing cars that were masculine so that it attracts the feminine audience. Designing the car more ergonomic, it makes the user feel more comfortable using the product. By advertising and marketing to a wider audience. It makes the company gain more profit and make more sales. This also makes the viewers want to buy their product as it is suitable for their lifestyle.

fitshe2

Figure 2: Honda Fit She’s, the world’s only car aimed exclusively at women.

From these aspects we can conclude that there are different designs and marketing aiming at both masculine and feminine audience. Super cars, aesthetics and performance are mostly aimed at masculine audiences while comfort, ergonomics and safety attracts the feminine audiences.

Image Reference

YAHOO (2012) Honda Fit She’s, the world’s only car aimed exclusively at women. [Online Image] Motoramic. Available from: http://news.yahoo.com/blogs/motoramic/honda-fit-she-world-only-car-aimed-exclusively-205422886.html [Accessed 25/11/14]

CAR AND DRIVER.COM (May 2013) 2014 Ferrari LaFerrari: All Hail the Successor to the 288 GTO, F40, F50, and Enzo. [Online Image] Available from: http://www.caranddriver.com/features/2014-ferrari-laferrari-25-cars-worth-waiting-for-20142017-future-cars

Bibliography

XUE, L. and YEN, C.C. (2007) International Journal of Design. Towards Female Preferences in Design – A Pilot Study, Vol 1. No 3. [Online] Available from: http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/71/76 [Accessed 25/11/14]

YAHOO (2012) Honda Fit She’s, the world’s only car aimed exclusively at women. [Online] Motoramic. Available from: http://news.yahoo.com/blogs/motoramic/honda-fit-she-world-only-car-aimed-exclusively-205422886.html [Accessed 25/11/14]

 

Caring for the environment!

The earth’s natural resources are running out and it’s time to make a change. There are many ways of protecting the earth’s natural resources. Identifying the key problems, steps and solutions can be made to help to care for the environment.

Designers in today society are combining innovation with analytical problem-solving skills. It states that [“Today’s designers are trained to understand the concerns of stakeholders and consumers while creating successful and market ready interfaces, magazines, products and other outputs”], SHERIN (2013). This is to produce products that are ready to sell in the market.

Sustainability has been a major part in product design. It claims that [“sustainability has emerged as a defining characteristic of the first decade of the first decade of the twenty-first century. It connects like-minded people, crosses cultural and geographic boundaries, and has prompted businesses and governments to rethink their mission and policies”], SHERIN (2013). By caring for the environment, management of waste and making the products more sustainable. It influences people’s decisions on how sustainable the product is and the environment impact.

renewable-vs-non

Fig. 1: Peakoil (June 23, 2014) Renewable and Non-renewable Resources

None renewable resources such as coal, oil and natural gas are going to run out in the coming decades which will cause a major problem in the current population we live in. This would mean that we have to change the way use products. By using renewable energy such as solar power, wind energy, tidal energy, hydro-electric and geothermal energy (Fig 1). From renewable energy world, [“Renewable energy is important because of the benefits it provides. The key benefits are environmental benefits, energy for future uses, energy security, jobs and the economy”], RENEWABLE ENERGY WORLD(2014).

lca map

Fig. 2: P&G Beauty and Grooming (2013) LCA Map

By designing products that are more sustainable. Designers have to use techniques, processes, and materials to help reduce the detrimental environmental, social, and economic impact of their designs. To make products more sustainable, we have to look at the whole system product life cycle (Fig 2). There are 5 main steps to make the product more sustainable. First, to define the problem by looking at the solution. Second, to prioritise the product life cycle objectives. Three, to brainstorm solutions by looking at the whole system map. Four, to use metric to evaluate and choose solutions. Finally five, to repeat the steps.

Designers would also have consider to design for disassembly, design for repair, design for upgrade, design for recycling and design for re manufacturing. By doing these steps it will reduce the environmental impact and make the product more eco-friendly.

Image Reference

PEAKOIL (June23, 2014) Renewable and Non-renewable Resources [Online image] Available from: http://peakoil.com/alternative-energy/home-renewable-energy-non-renewable-resources-depletion-effects-non-renewable-resources-depletion-effects [Accessed 24/11/2014].

P&G BEAUTY AND GROOMING (2013) LCA Map [Online image] Available from: http://pgbeautyscience.com/breakthroughs-xix.php [Accessed 24/11/2014].

Bibliography

SHERIN, A (2013) Sustainable Thinking: Ethical approaches to design and design management. London: Bloomsbury.

RENEWABLE ENERGY WORLD.COM (2014) Why is renewable energy important? [Online] Available from: http://www.renewableenergyworld.com/rea/tech/why [Accessed 24/11/2014].

P&G BEAUTY AND GROOMING (2013) LCA Map [Online image] Available from: http://pgbeautyscience.com/breakthroughs-xix.php [Accessed 24/11/2014].